LAMBRETTA

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Vêtement homme

LAMBRETTA

Clothing

The mod subculture is often characterised as a fashion-obsessed and hedonistic cult of the hyper-cool young adults who live in metropolitan London or the new towns of the South.

As mod teens and young adults began using their disposable income to buy stylish clothes, the first youth-targeted boutique clothing stores opened in London in the Carnaby Street and Kings Road districts. Maverick fashion emerged, characterized by short miniskirt and parka’s.

Two youth subcultures helped pave the way for mod fashion by breaking new ground; the beatniks, with their bohemian image of berets and black turtlenecks, and the Teddy Boys, from which mod fashion inherited its narcissistic and fastidious tendencies and the immaculate dandy look. The Teddy Boys paved the way for making male interest in fashion socially acceptable.

For the new generations, the subculture’s focusing on fashion and music is a release from the humdrum of daily existence at their jobs. Mods are very self-conscious and critical, customising existing styles, symbols and artefacts, such as the Union flag and the Royal Air Force roundel symbol, and putting them on their jackets in a pop art-style, and putting their personal signatures on their style.

Female mods pushed the boundaries of parental tolerance with their miniskirts, which got progressively shorter between the early and mid-1960s. As female mod fashion went from an underground style to a more commercialised fashion, slender models like Jean Shrimpton and Twiggy began to exemplify the high-fashion mod look which is now regaining its popularity.

Footwear

The designers of the Lambretta footwear lines have let themselves inspired by the symbiosis of the country where the famous brand was born, Italy and the land of the Mods, the United Kingdom. There is no other place in the world where class and nostalgia define the scene as much as in these two countries.

With the existing lines of fashion Lambretta is giving new life to that flavour for class from the 1950s and ‘60s, making it accessible for every nationality. The designs and materials are both refined and wearable, creating a timeless collection.

Lambretta does not let itself be dictated by fashion hypes and chooses an entirely own, universal, style that is almost tangible in all its creations. By doing this Lambretta is fulfilling the demand of the new consumer, whose personal taste surpasses idle trends and is more interested in the nostalgic value of the design.

Every design aspect of the clothing has gone through a thorough thought process; this also includes the materials that are used. High quality is not enough for Lambretta. Every piece of the Lambretta footwear line has been created with the utmost respect for the human being and nature. The entire line is therefore also 100% child labor free.

Every piece of clothing, of the men’s and women’s fashion line, has the original Lambretta logo, melting the past and the present into a tasteful line.

Eyewear

Every Italian seems to be born with a mobile, a tasteful watch and fashionable glasses.

The glasses Lambretta is currently developing are unique, but not over the top. Fashionable, but not tied to a temporary trend.

The uniqueness of Lambretta is clearly visible in the exclusive collection of glasses. Unlike other scooter brands, Lambretta has always disapproved of the notion to approach celebrities to promote our scooters. Lambretta does not approach celebrities, celebrities approach Lambretta.

The world famous Italian actress Gina Lollobrigida fell in love with Lambretta. Jayne Mansfield loved it, just as princess Grace Kelly of Monaco did. The American actor Rock Hudson also expressed his excellent taste for style by choosing Lambretta.

The Lambretta glasses collection is a tribute to the style-icons and the Italy of the 1950’s and ‘60s. When class was still class and quality was still quality.

The Lambretta glasses are not subtle. Lambretta has chosen for glasses that are made to be seen, which underline the self-confidence and style of the wearer. Lambretta expects to also introduce a line of unisex glasses to the exclusive Lambretta fashion collection.

Fragrance

Through the development of the new Lambretta fragrance the word fragrance has received an entirely new meaning. With the launch, Lambretta wants to distant itself from the established spectrum of well known fragrances, and meet the universal call for quality, class, and authenticity.

Lambretta developed the new fragrance, in cooperation with the best perfume makers in the world. The fragrance is a modern scent, special in its simplicity. Every drop of Lambretta will bring on such temperament, and contrary to the many other eau de toilettes, Lambretta will keep its fragrance and blend with your skin.

Only the best ingredients have been used to prepare Lambretta, making the fragrance unbeatable. As a result, the excellent quality of Lambretta is guaranteed.

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Boutiques

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