GIORGIO BRATO
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Giorgio Braschi, the Italian designer was born in Bologna in 1967; his
family has always been in involved in the production of leather
garments. Initially, his business consisted of producing technical
performance motorbike jackets in leather; later this evolved into
production for prêt à porter collections and gave rise to his
consuming and ongoing passion for fashion.
In 2001 he had the winning idea of fusing the luxury of leather with
fashion style to create a collection of high quality dyed leather
garments. Research and the techniques of craftmanship workings enabled
him to create special items of clothing and accessories in softest
nappa leather.
The craftsmanship aspect of the designer’s production endows the
collection with a refined look and a lived-in feel. Each garment is
unique and is distinguished by its original lines and shapes, which
when combined with special washing techniques create jackets, bags and
shoes each with an individual look. Each Giorgio Brato item in leather
is special and once worn continues to adapt to the body becoming a
second skin.
Today Giorgio Brato is recognised as a brand of international renown.
The production process for his garments remains linked to the
tradition of craftsmanship preserving the quality and style which
single out the true Made In Italy. Notwithstanding the fact that the
brand may appear small compared to other well-known and historically
established brands, Giorgio Brato has successfully promoted his brand
in the most demanding circles of the fashion system thanks to a simple
and direct message: the emotion felt when wearing his clothes.
The Milanese showroom is in the heart of Milan´s fashion district at
n.1 Via Bezzecca and is furnished in perfect synergy with the designer
´s philosophy uniting almost to the point of fusion, the retro style
typical of the bohemian atmosphere of Parisian salons together with
old walls created using untreated bricks typical of the purest New
York Meatpacking District style.
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